Candidates are increasingly seeking out employers with a good reputation and brand.
This is according to a new survey by jobs.ac.uk, which reveals that as many as 86 per cent of job hunters rate an employer’s brand as important when considering whether to apply for a job.
Andrew Gordon, director of jobs.ac.uk, said: “There’s kudos associated with working for a recognisable brand with a good reputation – whether a university respected for their research or a national consumer brand – and jobseekers are increasingly researching prospective employers’ brands before deciding whether to apply for a job with them.”
According to Gordon, the survey suggests that candidates are looking for longer-term career moves: “We are also witnessing an increasing trend of people willing to travel further for their perfect job, or even to consider uprooting altogether for their next career move. Talented people want to work for an employer who can offer further potential career opportunities.”
A recent poll of 516 people, on the jobs.ac.uk website, revealed that 223 (43 per cent) of them were willing to travel 100 or more miles to work each day for their dream job.
According to the recruitment website, employers advertising jobs in research, science and higher education are facing pressure to raise awareness of their brand in order to attract highly skilled candidates, and are turning to methods including posting videos online to attract jobseekers further afield.
