Corporate social responsibility (CSR) is more important to a third of workers than salary.
These are the findings of a survey by BT. A startling 44 per cent said they would discount an employer if they didn’t have a good CSR reputation and, in a sign that awareness of CSR is growing, an impressive 99 per cent knew what the term meant.
Almost half of those quizzed felt so strongly about companies having CSR policies and acting responsibly that they claimed it should be compulsory. The environment was cited by 33 per cent as the key area for focused activity. A quarter said that business had the most influence on the future of the planet.
Alison Garner, CSR communications manager at BT said: “These results reflect our experience at BT – that young professionals are increasingly looking at CSR when considering which companies and brands they might work for. Not only is it important to have a solid CSR policy, but it is also increasingly important for companies to communicate what they are doing as it is an area which can undoubtedly provide competitive advantage.”
