This is a two fold question, but a response to either would be useful.
We are currently looking into introducing graded role structures into our business with the aim of assisting individuals with career development and sucession planning. We aim to implement this in our marketing area first and then role this out to other areas of the business. Has anyone any experience of implementing this and what are the common pitfalls I need to be aware of?
One of the first conflicts we are experiencing is to agree that Product/Marketing Managers require business/marketing qualifications. Could anyine disclose the job descriptions they have for a product/marketing manager outlining the duties of the role and the experience and qualifications required?