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Aduna

Co-founder and managing director

Andrew Hunt is co-founder and managing director of Aduna, an Africa-inspired health and beauty brand and social business, and one of the UK’s leading social entrepreneurs.

Andrew started his career in advertising before a radical life change took him to the Gambia, where he won a UN World Business & Development Award for his work with small-scale producers.

In 2012, he co-founded Aduna, an Africa-inspired health and beauty brand and social business, which creates demand for under-utilised natural products from small producers in Africa – starting with the superfoods baobab and moringa. In 2015,

Aduna was shortlisted for three Guardian Sustainable Business Awards, was a finalist in Virgin’s Pitch to the Rich competition and won the UKBAA Social Impact Investment of the Year Award, Natwest SE100 Storyteller Award and two Great Taste Golds. Andrew believes passionately in the power of brands to transform perceptions of Africa. He holds an MBA (distinction) from Saïd Business School, University of Oxford.