Recognise This! – Never forget to recognise the “how” as well as the “what” or you’ll pay the price of the Law of Unintended Consequences.

All over the news in the US is a story about a cheating scandal in the Atlanta Public Schools. My understanding of the situation is that some teachers and administrators would gather for “erasure parties” to erase and re-enter correct answers on students’ standardised tests. Now, these educators are being jailed and prosecuted for fraud, and the reputation of the Atlanta Public Schools is ruined.

Why would teachers do this? Because the “No Child Left Behind” education policy rewards schools based on how students perform on these tests, especially for dramatic improvements. From the news coverage, I understand there were great benefits to the educators making their schools appear much stronger in improving standardised test scores.

Why do I bring this up in a blog about strategic employee recognition? This is a classic example of the unintended consequences of incentives. “If you do this, you get that.” Or, in this case, “If you achieve X level of improvement, you get Y compensation bonus.”

While certainly an egregious example – and I’m sure some participants felt heavily pressured to participate – this kind of thing happens in organisations of all kinds all the time. Have you ever seen:

• Quality sacrificed in order to meet a delivery deadline that has a bonus attached to it?
• Safety issues swept under the rug to achieve a “zero safety incidents” goal?
• Peer pressure on colleagues to keep quiet about illegal or at least unethical practices of their colleagues?

Incentives schemes can play a role, but be careful about how you choose to implement them. Remember, it’s just as important to recognise the “how” – the way in which results are achieved (in line with your core values) – as well as the “what” – the results, themselves. Separating the two inevitably leads to the fulfillment of the Law of Unintended Consequences. Put your focus instead into strategic recognition  – “Now that you’ve achieved X, here’s surprise recognition and praise for your achievement.”

What other examples of unintended consequences have you seen in your career?