The evidence for the power of engaging employees keeps on growing. Employees matter. People make the difference.
Create a positive culture for your employees and they’ll create a great experience for your customers – increasing revenue as they go. It’s a proven phenomenon called the Service Profit Chain, which although clearly demonstrable in retail is being proven over and over in B2B and less direct B2C markets.
Yet many CEOs seem cocooned in a boardroom bubble, still remaining to be convinced of the benefits and unable to create a company wide sense of purpose or shared values. Why and what’s the answer to creating a healthy internal culture?
CEOs are sitting on the answer – their brands – unlocking the brand’s power is the key.
A brand is so, so much more than a logo. We know that emotional engagement is four times more valuable than rational engagement in driving employee effort. By aligning brand and employee behaviours Woodreed helps businesses, large and small alike, create a ‘cultural code’ – a framework for employee engagement.
There is a structural and damaging disconnect in many leading organisations where brand is the preserve of marketing and employees the preserve of HR. HR and marketing need to stop working in silos and work to create a brand marketing strategy inside and out – with brand at the heart of internal as well as external communications.
And in terms of budget a fraction of your external marketing budget spent inside goes a long, long way.
So CEOs and their boards need to break out of the boardroom bubble and lead from the top to create a healthy internal culture, where employees and consumers trust the organisation, and deliver a healthy bottom line.
The investment in your brand is already there, you just need to harness its power inside.
For more on this see bit.ly/lkPNTH