Recognise This! – Knowing the company mission and living the company mission are very different things.
What’s your company mission or vision? Can you recite it off the top of your head (without having to look at the poster on the wall)? If you can, do you know what you, personally, can do to contribute to achieving the mission?
Why do I ask? Employee understanding of company mission and associated values has tremendous impact on employee satisfaction, retention and motivation. From the recently released 2013 Emerging Workforce Study by Spherion (bullets below are quoted):
Clear Mission Boosts Retention & Satisfaction
- Companies with well-developed brands/mission have a 70 percent rating for keeping current employees for the next 5 years, compared to just 34 percent for companies with no clear mission.
- 41 percent of employees working for a company without a clear mission are likely to seek employment elsewhere, compared to just 21 percent working for a company with a solid brand.
- Job satisfaction ratings are at 70 percent for those with solid brands, compared to just 23 percent for those without.
Mission Communication Is Critical
- Approximately one quarter of employees (23 percent) say their company does not have a clear corporate mission.
- Only 46 percent of respondents say their company is effective at communicating their corporate mission.
Don’t Forget to Follow-Through on the Promise of Your Mission & Values
- Only 51 percent of workers say their company follows through on their mission well.
- 41 percent of workers rate “a company whose online mission and values are followed-through upon” as important to their retention.
Globoforce’s vision is to move our industry forward by striving to become leaders in thought, innovation and global capability. Our values supporting that vision are also quite clear in their connection: Imagination + Determination = Innovation.
Most importantly, we follow through. Every employee is empowered to recognise others when they see those values being lived in contribution to achieving our mission/vision. Now our mission is real for everyone in their daily work. That’s how you create a meaning, powerful, personal mission for each, individual employee.
How does your company make your mission clear?
