You only have to look at the London 2012 volunteers to see true motivation in motion.
Creating a positive, happy culture among 70,000 people has delivered massive results, with the contribution of the volunteers to the success of the games widely recognised as being outstanding.
The importance of company culture and values in creating competitive advantage should not be under-estimated. Any corporate business that is still thinking about whether to instil a values-based reward and recognition programme is missing out on another day of positive trading.
Kuljit Kaur
Head of Business Development
The Voucher Shop