When you’re one of the richest football clubs in the world, buying in the best sporting talent comes easy. However, Manchester City has unveiled ambitious plans to splash its cash in a different way – developing its home-grown talent.

A report in The Times this week on the football club has, for me, laid out just how this kind of investment in nurturing young talent is not only the most financially viable long-term strategy; it’s also one with the most soul. For their deeply loyal, locally-rooted fan base – the prospect of fostering the skills of local lads from the locker room to the stadium is right at the heart of their club values.

According to the report, after two years researching the best sporting facilities across the world, the ‘noisy neighbours’ of Manchester have revealed that they will now be investing in a multi-purpose training ground complex. The club hopes that these training facilities will be the best of their kind anywhere in the world. This will create a steady flow of home grown talent to enhance the club’s future.

Manchester City embarked on a frenzied spending spree for the three years following Sheikh Mansour’s takeover. They bought in big players (from Carlos Tevez to Yaya Toure) to help give them fast-track improvement on the pitch and reduce the time it would otherwise take to start rivalling the biggest clubs on the field.

This, however, could only ever be seen as a short-term measure. As with any business, buying in superstar performers at every turn is simply not a sustainable development strategy in the long run. 

 
The club has recognised the need to train and nurture new football talent to produce world-class players of their own, and no member of the HR profession could disagree with that. Not only is this more sustainable financially, it also fits well with their incredibly loyal crowd of supporters.

Young players will be cultivated and developed by the club right from the beginning of their careers. This means that the club’s values, history and training are right at their core, shaping them as players. They will engage with the vision of their club from day one.

This cultivation of home-grown talent is not simply assigned to the world of professional sports. More and more, businesses are beginning to realise the benefits of in-house talent development. And, by utlising forward-looking tools, like the career visioning product that we have developed at Talent Innovations, companies can help empower and motivate employees today to help make them the champions of tomorrow.

Whether it’s reaching career goals or striking match-winning goals, investment in your team’s potential is always the key to success.

Elva Ainsworth
Talent Innovations

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