www.laurentbrouat.com
I have been receiving dozens of emails wishing me a happy new year and a merry Xmas from clients, providers, or contacts. But it is highly impersonal, I am just one of them.
Handwritten cards are a much more efficient way to let you contact remember you, it is a polite and delicate way of paying attention to someone. In this world of automation and paperless, a handwritten card is another way of communicating how much this person is important to you.
I must say that it is not green but you can use recycled paper, and buy your cards from charities…
A handwritten card shows that you care for your network even if it is a professional network.
You send a relevant, anticipated and personal message to your contacts that is what matters.
How would you react if you receive:
a) a general email wishing you a happy new year
b) a handwritten card wishing you a happy new year
Think about it, and you will come up with the same idea.
Handwritten cards are the perfect way of reaching your network with a personal touch, a personal care, something different from other people.
Feelings, people, attention…that is what matters when you network.
So start writing your greeting card with your small hand, it will make a huge difference.
I even know some people who send books with a handwritten note inside…what a powerful way of networking!!
Happy New year and Merry Christmas to all my readers, I love all the feedbacks I am getting (even the bad ones!)
