Early on in my career when I was responsible for Nortel Networks recruiting I was approached by top sales executives to find out how I could help them win a key telecom account worth millions possibly billions in revenue.
The account was held by Cisco and the customer loved the Cisco sales executive and sales engineer that supported them. The team, lets call them Doug and Jim to protect their identity could not be pried to leave Cisco. They loved the culture, pay and healthy stock and bonuses they were receiving. No way would they come to Nortel.
So my team and I devised a plan to ensure Nortel would win the key customer account.
Read more at: http://attackdefenddisrupt.wordpress.com/2011/09/08/how-nortel-networks-beat-cisco/
