With well over twenty million visitors every year, Icelolly.com has fast become a popular online brand committed to providing inspiring holiday deals for its customers. And following a management buy-out in September 2013 – before relocation to prestigious new offices in Leeds – the company now has its sights firmly set on further business development.

To support Icelolly.com's strategic evolution, HR Manager Linda Woolley knew that investment in new human resources software was required. Until very recently, the company only had paper-based employee records. But, having started out as an entrepreneurial business, Icelolly.com has now far outgrown this rudimentary approach.

“I wanted to build a HR function which delivered excellence in its approach to people management,” Linda explained. “However, we were restricted by the level of information we could easily access, and our reporting capabilities were very minimal. I therefore audited the marketplace in search of a solution that would help us work smarter. My goal was to find a technology that would enable the HR team to perform to the best of its ability, within the touch of a button.”

A visit to the CIPD’s Annual Conference introduced Icelolly.com to Cascade. Impressed with the intuitive, user-friendly nature of the technology and its configurability, Icelolly.com has invested in the team’s core HR, workflow and self-service functionality. The system was fully up and running by October, enabling Icelolly.com to commence a phased three-month training plan and roll out.

“Icelolly is, by its very nature, a technology-orientated business,” continued Linda. “So it’s crucial that we invest in best-practice software, as we pursue our ambitious expansion plans and work to support our future business success.

“I'm particularly excited about Cascade’s self-service capabilities, which will empower our managers and increase the efficiency with which everyone works. The proactive prompts within our workflow processes will also be a big step forward, supporting people to complete the right tasks at the right time.”

Already looking to the future, Icelolly.com plans to interface Cascade with its other business systems. “We have thought about the things that make our working lives difficult, and are reassured to know that they can be resolved, with ease, with Cascade. If we can all work smarter, this translates into having more time and energy to dedicate to providing inspiring holiday deals for our customers."