Months of behind-the-scenes effort and preparation have finally paid off, because the launch of Cascade HR’s new website has proved an incredible hit.
With fresh branding, content, videos and educative resources, the team was incredibly excited to reveal something incredibly different within the HR and payroll arena.
Cascade’s marketing manager Andy Court comments: “One of Cascade’s key strengths is client engagement, and our website has always proved a valuable tool to help us communicate with new and existing customers, plus our industry peers and the media.
“Yet we are dedicated to continuous improvement and we thought that with some architectural tweaks, and a bit of a creative facelift, our website could become even better. There’s nothing else like it in the industry, and I think it’s caused quite a stir.”
The goal was to design and build an educative resource that provides interesting and sought-after industry material. Andy continues: “Whether you want to spend thirty seconds looking for a quick software overview, a few minutes getting up to date with our news and views, or half an hour digesting the functionality of our technology, we should have everything covered.”
The user-friendly site is designed to present a wealth of helpful and relevant information in a clear and engaging format. A library of white papers written by Cascade’s in-house experts has been introduced so that professionals can download the resources for free, and learn more about the technologies, topics and trends pertinent to them, at their leisure. The website will also report on important news and events relevant to the HR and payroll professions, with Cascade insight as to what industry developments mean for clients.
But does the site do the job?
Andy elaborates: “We gave delegates at the HR Software Show a sneak peak and feedback was that it is fresh, informative and easy-to-navigate. People liked the look and feel too, with particular positivity surrounding Cascade TV – our library of educational videos – and our brand new Cascade characters.
“We’re keen to hear more thoughts though so are asking people to get in touch with any likes and dislikes.”
