As you begin the planning process for next year how do you go about using your brand to create a sustainable, values-based culture – the kind of culture that keeps employee engagement high, customers happy and bottom line revenue growing?
Woodreed's Brand Inside Report highlights the extent to which UK businesses are putting brands at the heart of their culture – it's a useful start point for your 2013 planning process.
We're busy just now setting up meetings to take our clients through Woodreed's companion workbook – it's a simple, step-by-step audit of internal culture and helps identify priorities for 2013. If you'd like to do the same please comment below – I'd love to meet.
Your brand provides the consistency between what the customer is promised and expects and what employees are living and delivering, so when it comes to the brand inside your organisation in 2013 make sure you're ticking all the boxes.