…are much exaggerated, not that you’d know it by the above, which was the headline of a press release from the CIPD this morning. Now if anything was going to put you off a career in HR it is that. In fact, I thought for a second the CIPD was calling it a day.

But no, depsite the misleading statement (I’m probably shouting into the dark here when I say please guys, drop the whole ‘think HR, think again’ thing) the CIPD is instead launching a new drive to attract talent into the profession, and I say – about time too!

I attended the national graduate fair in Birmigham earlier this year as a speaker to talk to graduates about modern media and breaking into journalism. I walked around the exhibition afterwards to see who was trying to attract the talent there and I noticed two major accounting bodies there ready to inform, and enthrall, no doubt, young people into the world of accounting. But no CIPD. I wasn’t surprised as such, but I was disappointed. Even if you think HR is more interesting than accounting, we can’t expect people to:

  1. Know what human resources is (it’s not a school subject and it’s not a high profile department)
  2. Realise the difference it can make to an organisation (if today’s students ask their parents what HR is, what will they tell them? Probably not about how HR can transform a business, put it that way)

So how can they, and why should they, consider a career in human resources?

Personally, I’m pleased to hear the CIPD is planning on making some effort with graduates and other talent which might be considering making a move.

In the release, Georgina Kvassay, HR strategy adviser, CIPD, said: “We conducted research into graduate perceptions of HR in late-2009 and it highlighted that the three words most associated with HR were ‘dull’, ‘bureaucratic’ and ‘repetitive’. It’s clear that the CIPD needs to take a leading role in dispelling these misconceptions."

It’s very clear. Of course the CIPD should be doing this. I feel quite supportive of the concept of the campaign – it’s long overdue.

Click here
to see the new site and let me know your thoughts on it – do you like it? Would this have steered you into a career in HR? Will it work for today’s students?

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