Brand is what provides the consistency between what the customer is promised and expects and what employees are living and delivering.
Earlier this year Woodreed launched a national survey which asked "When it comes to the brand inside organisations in 2012, has the UK ticked all the boxes?"
It’s clear from our survey that organisations do have values and that amongst the senior teams there is an understanding of what these are. There are many positives to be taken and clearly some organisations are firing on all cylinders when it comes to bringing their brands to life inside.
However the survey identified a disconnect in terms of organisations failing to successfully embed the values amongst employees in a sustainable way to help create the right kinds of values-based cultures – the kinds of cultures that keep employee engagement high, customers happy and loyal and bottom line revenues growing.
A huge thanks to all those who completed our survey. Your answers helped provide a fascinating insight into the extent to which brands are living inside UKorganisations.
The full report has now been published and highlights include:
- The disconnect between senior level knowledge of values and embedding a true values-based culture
- Where training and development falls down
- The key role of the line manager
- Recognition and reward – the great missed opportunity
- What to do with social media