Social HR definition

The use of online social media platforms to fulfil HR functions, most notably recruitment, but also including employee engagement and internal discussions. While social HR traditionally centred on common social media platforms, such as Twitter, software vendors are increasingly building social tools into cloud-based suites that allow organisations to use social tools internally.

One of the cited benefits of social HR is collaboration, allowing certain HR activities – such as recruitment – to be conducted on a far greater scale without significant increased investment. Open positions, for example, can be spread far and wide through the social networks of employees and their friends and family.