Employment Branding definition

Also known as employer branding, employment branding refers to efforts by an employer to promote themselves as a good place to work. Employment branding has become more important as more and more firms vye for a limited pool of key talent. While the employee must impress the employer, the employer also has to appeal to talented individuals with strong ideas on the kind of business they want to work for.

The increase in employment branding is also due to greater demand from customers for businesses that are more socially and ethically aware. Employers that take care of their employees are well-received and therefore businesses are increasingly investing resources in driving perceptions of themselves as a great place to work.