Social Currency definition
Social currency describes the resources and abilities created and accessible through presence in offline or online networks and communities. Social currency is derived from social capital theory, developed by the late French sociologist Pierre Bourdieu, which is concerned with the benefits available from positive cooperation between groups and communities. Both theories are underlined by the belief that value can be derived from social participation.
Social currency is often used nowadays to refer to an individual’s online influence and access to influencers, derived from their presence on social media sites such as LinkedIn, Twitter and Facebook. The term has become more popular because tracking tools, analytics and other technologies make it easier to track and compare social currency. Within internet marketing, social currency is used to measure the credibility and clout of a brand’s digital presence.
