The far-reaching impact of candidate experience

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Providing a great candidate experience can no longer be seen as a ‘nice to have’ for organisations. Rather, it is a fundamental requirement with far-reaching implications, as this white paper reveals. The IBM Smarter Workforce Institute explored the candidate experience of more than 7,000 recent job applicants. The findings provide deep insights into the importance of candidate experience not only in terms of hiring outcomes, but also with respect to employer reputation and even potential sales.

Perspectives of when candidate experience begins and ends may vary across organisations, but our research shows that the experience is influenced by a multitude of interactions candidates may have with the hiring organisation. Some of these interactions occur even before prospective candidates decide to apply for a job.

What you'll learn


IBM is a globally integrated enterprise operating in over 170 countries. Today IBM UK has around 20,000 employees, bringing innovative solutions to a diverse client base to help solve some of their toughest business challenges. In addition to being the world’s largest IT and consulting services company, IBM is a global business and technology leader, innovating in research and development to shape the future of society at large. IBM’s prized research, development and technical talent around the world partner with governments, corporations, thinkers and doers on ground breaking real world problems to help make the world work better and build a smarter planet.

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