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Director of Product Marketing - LifeWorks (Wellness and Employee Assistance Program solutions)

Craig’s breadth of experience includes both B2B and B2C marketing, entrepreneurship, plus the channel and alliance arena. He has expertise in health, Cloud based HR software, sports performance training, photography, commercial printing, and food service distribution. Craig’s experience includes using market research, marketing automation, thought leadership content, digital advertising, PR/media and social media. He is focused on exceeding revenue targets by developing innovative marketing plans and executing flawlessly.

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