Former Omnicom director, consultant and author Ian P Buckingham is the founder of the Bring Yourself 2 Work fellowship and Elder Management Consulting.
They are founded on the principle that true engagement, especially employee engagement, is a vital component of brand and organisation performance and that involvement and authenticity are key to sustainable engagement.
He previously established Interbrand Inside at the home of probably the most respected brand rating, employer brand and evaluation agency, Interbrand, and was a pivotal member of the partner team at the ground breaking internal communication and change management consultancy SDL.
He has so far written two of the three seminal, case-study based texts in the employee engagement/employer brand space which occupy the intersection between HR; Marketing and Communication now known as the brand trilogy and has featured in many more.
Ian is a CIPD columnist, respected and prolific writer and has partnered with clients across sectors to support many leading UK and global brands whether they’re ltd companies, professional services partnerships, not for profit organisations or places/countries. Through his consultancy and his case-study-based writing, Ian has earned a reputation as one of the most insightful and influential champions of authenticity in the workplace as a powerful way of unlocking employee engagement and underpinning sustainable, high performing organisations.
He’s also recently written a trilogy of children’s fiction books based on Joseph Campbell’s hero’s journey model.