As Global Managing Director for AVADO Digital, Mark is responsible for the strategy and execution of programmes that help organisations and individuals to evolve in the digital age. He looks after the strategic partnership between Google and AVADO, which started with award winning Squared Online. 
 
He joined AVADO after 10 years at Hotcourses where, as MD/COO, he led the transformation of the business from print to digital and the internationalisation of the company beyond the UK, notably in APAC. Before that he worked in digital media focused on music and entertainment, running trade media like Music Week, and consumer media such as start-up dotmusic.com (which was sold to a BT Yahoo! Joint venture).

Having worked in the online education sector for over 10 years, Mark is passionate about delivering learning that works.