It’s interesting how today companies will bend over backwards in order to establish and maintain external communication by employing PR and social media specialists, but they somehow fail to pay attention to equally important internal communication. It stands to reason that you should keep the lines of communication with your employees and management open as it’s critical for business success.
Seamless internal communication is the key factor in making your employees happy and productive, building trust, and boosting morale in the office. Sometimes employers aren’t even aware that internal communication is poor, so have a look at these tips and use them to improve the situation and motivate your staff.
Your employees have to get to know each other outside the office, so team-building activities offer a perfect opportunity for them to get together and have some fun in a relaxed and stress-free environment. Theme parties, playing squash, spending a weekend in the countryside, or even drinks after work can do wonders for lifting team spirit.
Harness the power of video
Video has already been throned as the new king of content marketing, at it reigns supreme. Why not use it as a novel and engaging method of internal communication? As you’ve most certainly heard, people prefer video to any other media type. For example, a statistic shows that 59% of execs are more likely to choose video over text if both are available on the same topic. Many companies still highly regard email communication, although it’s impersonal and devoid of some important communication features.
Put video to good use and instead of flooding your employees’ inboxes with tedious emails (which cause a plenty of eye-rolling), use videos to inform your staff about changes within the company and important events. How-to videos, all kinds of updates, newsletters, and presentations seem much more appealing than written communication.
This is a two-way street. Provide your employees with regular and timely feedback as that’s extremely important for their productivity. Namely, according to a survey, 4 in 10 workers are actively disengaged when they get little or no feedback. They feel unappreciated and frustrated, because they’ve got no idea what you actually think of their efforts, so they become stagnant. Feedback, regardless of whether it is positive or negative, will give them a sense of direction, and they’ll be able to improve their weak spots. On the other hand, employee surveys will tell you what bothers your employees and what you can do about it.
An open-door policy
Encourage your employees to reach out whenever they’ve got a question or an issue. That’s the best way to establish trust and develop internal communication. They should feel free to express their opinions and give suggestions concerning the company. It’s essential to show them that their ideas matter and that although the management is responsible for a decision-making process, they can have their say and in a way participate in fostering business growth. This is a great way of promoting employee engagement and increasing performance and productivity in the office.
Automate internal communication
When it comes to productivity, automation is the key to effective internal communication. There’s no need to waste time on meetings only in order to discuss an ongoing project when you can utilize a wide variety of communication tools and avoid interrupting the workflow. Reliable project management software, real-time collaboration tools, messengers, or intranet are crucial if you want your company to run like a well-oiled machine. Stop wasting time and money on ineffective, long-drawn-out activities, and embrace the power of enterprise social networks.
Goals and objectives
Your employees have to fully comprehend what the goals and objectives of your company are in order to reach them. Don’t forget that your employees can become the most powerful ambassadors of your brand, which is why they should be sold on the mission and vision. It’s a good idea to organize a corporate training to explain to them what the core values of your company are and introduce them to your organizational culture.
You should regularly update your employees on the progress of the company to show them how their efforts contribute to the goals. This will create a sense of commitment and dedication, as it’s an excellent method of letting them know that their hard work is appreciated and valued.
Internal communication is underestimated, although it makes a world of difference. Your company can’t grow if your employees aren’t fully engaged and dedicated. By improving internal communication, you can help them form a positive emotional attachment to their job, their coworkers, and the company. Remember that your employees are your most valuable asset, and start treating them like that.