In a recent interview with Malcolm Andrews, Executive Communication Coach, Hong Kong, we learned about his specialty in Management Communication Skills, the array of workshops and coaching programs offered, and how he helps individuals succeed with Leadership Style Development, new Presentation Skills, Negotiating Skills, Stakeholder Management, and Meeting Management.
A native of the UK, Malcolm Andrews has worked for 10 years in the development of business management and communication skills for companies throughout Asia. In addition to corporate programmes, Andrews conducts one-on-one Executive Coaching assignments in Hong Kong and Singapore. Clients have included a major Hong Kong law firm, multi-national luxury goods house, and an international hotel chain. He has worked as managing director for Pergamon Press, operated his own book-marketing business, and as a UK-based business consultant specialising in supply market management strategy.
Let’s begin by talking a bit about your Management Communication programs.
The key lies in helping an organisation’s senior managers develop interpersonal skills. The focus is on the sphere of management for each individual, as well as their own style of leadership. We might present our view at a meeting of senior management, when a new product is introduced, or discuss political developments in a specific market while sitting in the directors’ dining room. Key words in this process are “confidence,” “sense of fulfillment,” and “acknowledging” personal development.
As you work with presentation skills, you focus on a Golden Rule. Tell us what that is.
First, let’s be clear about what a present is. “A presentation is a process of engagement and persuasion which leads from difference to agreement and a presentation plan is crucial to success.”
The Golden Rule of Presentation is this: “The outcome depends almost entirely on how much you prepare yourself and plan your strategy.”
These are the key elements a presenter must address:
- Prepare for a minimum of one hour before the meeting
- Define the desired outcome
- Plan how to engage with the audience
- Know how position your proposition
- Know how to tackle tricky questions
Please talk about negotiation and why it’s important in this field.
Presenting your ideas is the key to successful negotiation. This opens the door. You must engage the audience, persuade them, and lead them “from difference to agreement.” A successful negotiator must plan, plan, plan! Know what your “trigger” is. When your audience likes the product and agree on the proposition, that’s your opportunity to reach agreement. Your plan must have specific objectives as well.
You mentioned personal style of leadership earlier. Tell us about management style.
Management individuals arrive at a point in their career where they “are expected to produce results” and “contribute ideas, share opinions & command confidence.” This is when they usually begin to focus on management style. Our goal is to help clients feel fulfilled when they contribute at a senior-management level. It’s also important for these individuals to acknowledge personal development at the highest level.
“I deliver carefully designed learning opportunities which facilitate change for the individual and add value for the organisation.”
If you want to know more about Malcolm Andrews, a corporate trainer in Hong Kong click here