Values are what drive all our behaviours and are our unconscious motivators and de-motivators. Understanding them more, therefore, helps us to explore changes that may need to take place in order for progress to be made towards our goals. What values aren’t – are things we decide or even choose to have ie they’re not conscious they’re unconscious.

The challenge is, whilst we might try, can we really translate personal values into business values?

I know many organisations have published values statements but I wonder can we really suggest the current values statements used by most organisations are the same or even similar to our personal and unconscious values? And therefore should we be even calling them such?

I’d suggest not – for a number of reasons:

Which all means I’d much prefer we found a different term for all those documents we like to call business values statements.