I swear, as I was walking up my street this morning I had no idea this excellent article was being published elsewhere on the site. It’s a lovely read, and the very antithesis of what I experienced earlier.

A guy walked past me on my street today yakking on his mobile phone. As our paths crossed, I had a gloriously brief insight to his conversation. Here’s exactly what I heard:

“I’ve given you a six question framework for a value proposition”

I don’t know about you but I’m not sure I understand a word of that. Imagine being the person on the other end of the phone…do you agree, ask questions, or more likely, go silent and let the guy think your silence means agreement. Imagine being the customer of someone who speaks with such a lack of clarity? I can’t see many people going back for more of that.

I’m going to keep my plain language radar tuned for more of these weird utterances. Meantime if you hear a good one, please drop me a line on the website and we’ll share it.

Have a value proposition packed day!