When creating a health and wellbeing strategy it’s important to ensure you have a clear vision and objectives as to what you are going to achieve. Not only does this focus your time and budget on initiatives that will help your employees and your business, but it will also enable you to monitor and report back to senior management on the strategy’s success.

But, agreeing your final objectives can be difficult, especially as you may be keen to try and solve everything at once. It’s important to start small – focus on what the specific health and wellbeing issues are at your company, identify how these align to the overall business objectives, and then use these to create your vision and objectives.

To help you develop and agree the key objectives for your health and wellbeing strategy, here are some tips to collect the right data and develop effective objectives.

Research and identify key issues

There are several data sources you can use to identify the key health and wellbeing issues at your workplace. Ideally these will come from your own company’s data and can include:

Create your vision and objectives

From your data, you should be able to identify some key priorities that your strategy can address. Use this information to develop the vision and direction for your health and wellbeing strategy. 

Agreeing the strategy’s vision

Ideally the vision should also relate to the overall goals of the company therefore it is important that you are aware of what these company goals are.

With these goals in mind consider which ones could be affected by employee health and wellbeing. For example, if your business wanted to reduce employee absenteeism by 25%, your strategy’s vision could be focused on ‘having the healthiest employees’ which can be achieved by helping employees stay healthy or return to work quicker if they have been struck down by an illness.

Agreeing achievable objectives

Once you have your vision, you should develop and agree a set of smaller objectives that, together, will help you achieve this vision.

It is helpful to break these objectives down into smaller time periods e.g. year one, year two, year three, or short, medium and long term. This helps to keep your objectives focussed and easier to manage. Remember that some interventions can take a long time to be effective and create change which is why it is important that each objective has a specified timeframe.

Be realistic about these objectives. Is the outcome more important than the behaviours and culture that you want to achieve? If they are too unrealistic the strategy runs the risk of creating undesirable behaviours that generate more of a problem. Consider mental health for example. If the goal is to reduce mental health absence, some managers may focus on the absence target rather than creating the right culture where people feel comfortable about talking about their mental health. Perhaps the target could be to ‘reduce the stigma about mental health and raise awareness’ in year one

Review your objectives on an ongoing basis

Once you’ve launched your strategy, it’s important to get into a routine of monitoring the strategy against these objectives. Create reminders to regularly review the data and KPIs to check that you are on track.

If something is not working find out why and what could be done differently. If it still isn’t working after a period of time, change it.

To find out more about the benefits of a health and wellbeing strategy as well as further information on the five key stages in developing an effective strategy, download our Guide to developing a health and wellbeing strategy.

If you’ve recently implemented a health and wellbeing strategy at your company and have any tips or success stories you can share, let us know on Twitter or LinkedIn using #healthandwellbeingatwork


About Benenden

Benenden is a not-for-profit health and wellbeing organisation, offering award winning employee healthcare, an extensive range of onsite health assessments and a business health cash plan. 

To find out more about our products and how we could help your business, visit www.benenden.co.uk or call  0800 414 8179.

This content originally appeared on Benenden’s workplace hub where employers can find a range of related articles to help with their health and wellbeing strategy. 


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