Research has shown that there are 4 aspects which drive consumers to make purchases online. You may find this surprising but there is also something in these aspects when it comes to effective employee communication. This is not a new philosophy; for years companies have been taking the research from marketing initiatives to help improve employee engagement in the workplace.

If these 4 aspects drive users to make the ultimate commitment and level of engagement with a brand or product (and part with their hard earned cash), then surely they have relevance in internal business communication too?

Companies try to get employees engaged, to buy-in to behaviours and strategies, be moved and inspired and these 4 aspects can help them do it:

1.       Relevant – Personalised and tailored. Have questions like; “What is in it for the employee?” and “How are they affected?” at the forefront of your mind

2.       Attraction – Develop a creative look and feel that communicates in its own right but motivates, inspires and interests

3.       Emotional –  Stay away from pure process and transactional, but appeal to employees emotions to drive performance and change

4.       Convenient – communication should be available as and when employees want it, not how and when it is convenient for you

We couldn’t agree more that these are the guiding principles of successful, effective and impactful employee communication. When looking at your employee communication strategy, ask yourself this, do all of your corporate internal communications meet each of these principles? If not, you are letting the other aspects down and not getting the return on investment from it that you should be.