How often do we encourage people to do the right thing? Do we let them know when they have? I’ve had some interesting conversations around this recently and it reminded me of a case study for Fulham Football Club. We’re so lucky to have Robert Ordever working with us now at OC Tanner as our European People and Operations Director. The relationship started at one of our events and this is what Robert had to say at the time…

After listening to the O.C. Tanner Learning Group keynote speech on recognition and appreciation, Ordever saw where recognition could help, “We’ve tended to treat recognition as something that happens in award presentations perhaps monthly, perhaps every two months, and what we were missing out on was the power of praising the smaller milestones.”

It’s simple really: Thank people at the right times for doing the right thing. As Ordever explains, “We were cheering the goal, but not cheering the great passes and moves that lead to the goal. And not doing it at the instant, at the moment, made us miss our chance to have that behaviour repeated. If you can show people what ‘great’ looks like, you’ll see it repeated.”

Ordever invited the O.C. Tanner Learning Group to train 150 managers as a way to get the message out. “O.C. Tanner’s training tied into our values and showed our managers the impact appreciation does have on business.”

A message that is being received, “I believe in any organization there is a certain amount of cynicism when it comes to saying ‘thank you’, but the Learning Group presentation overcame that,” says Graham Gilmore, Venues Operations Director. “To sit in our own environment and learn about this concept of recognition and appreciation put us all on the same playing field. We were all given the same challenge. And though it might not be comfortable, we laughed our way through it.”

“Every idea goes through the ridicule, discuss, adopt phases—and this was no different,” explains Ordever. “The idea of the ‘soft thank you’ may not seem natural to my managers or fit into what can be a macho environment. But almost immediately after our sessions, I have received very positive feedback. It’s being discussed.The key for me is what we do with this knowledge next: adopt a culture of appreciation into our organization.” (Here’s the link to the original case study).

Sometimes to make a difference all it takes is telling people that what they did was right which encourages them to do more of it. Doing the right thing often takes courage, it means putting yourself out there but it reaps the rewards. Make sure you are clear about what ‘doing the right’ thing means in your organization and then encourage managers to reinforce those behaviours whenever they see it. Every company has values, sometimes it just takes a little time to help people understand that a value is so much more than a word, it’s a guiding principle for your vision as an organization. Share the stories when you see great work happen, celebrate when even more of it happens and shout about it when the business results follow!