After years as a practitioner and researcher I’ve finally cracked it! The following is an in depth study of stakeholder engagement. Well as in depth as anyone needs it to be. So forget all the weighty tomes and worthy manuals, this is it folks.

1 – Be aware of who your stakeholders are

2 – Inform stakeholders about what’s going on

3 – Ask stakeholders their opinion

4 – Is that it? Seems to be…that’s where most folks leave it eh? OK – it’s a wrap, lights out, we’re going home. Oh yeah….the bit most folks forget…we nearly forgot…

5 – Act on what your stakeholders tell you. At least sometimes. Go on, it’s good for you, and your stakeholders will love you for it.

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