Gamification has everyone talking. This year it will also have 20% of Global 2000 organizations playing, and by 2014 this number is expected to rise to 70%. Surprisingly, this is good for business. And yet, to build momentum and ensure it’s not just another passing fad, your use of gamification techniques must be meaningful. So, where to begin?

A great place to start might be performance feedback. Your employees view their work as meaningful if there is a sense that progress is being made. They need to know where they stand, what they are doing right, and where they can make improvement. Yearly reviews are not enough.

Real-time feedback is key. In our latest white paper, we illustrate that gamification can deliver this by acknowledging the small everyday wins.


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