Gamification is much more than play. There are many ways to introduce game elements to the workplace from badges and points, to leaderboards and levels. But for measurable results it must provide social recognition.
Psychologist Abraham Maslow recognized this as a fundamental human need over 70 years ago, as seen in his paper, A Theory of Human Motivation. He concluded that esteem, appreciation, praise and respect are the necessary motivational factors in striving for growth.
Game designers get this. Organizations must embrace it. Whether you’re leaning towards gamification for your employees or are looking more broadly at social recognition, I encourage you to read our white paper on the impact these strategies can have on employee engagement.