In previous posts we have put forward the idea that leadership and management development providers deliver on one of 4 levels:

1. Reaction

2. Learning

3. Short term behavioural change

4. Long term behavioural change

This article covers both short and long-term behavioural change….

What Results will Providers Operating at this Level Provide?

The results of behavioural change can include: process improvements, bottom line contribution, increased levels of motivation, enhanced reputation, more effective use of time, higher levels of influence, greater creativity, stronger decision making, and better sales results.

“What happens when trainees leave the classroom and return to their jobs? How much transfer of knowledge, skills and attitudes occurs?”  Kirkpatrick

This is the reason why most learning and development initiatives are undertaken – to change behaviour in the workplace. But surprisingly it is only once we reach this third level that we encounter any deliberate attempt to facilitate the transfer of what has happened in the seminar room back into the real world.

Clues that providers operate on this level:

How easy is it to create behavioural change? Kirkpatrick identifies a number of challenges:

  1. An opportunity to do something different may not present itself to the delegate
  2. The person might not take that opportunity when it does present itself
  3. They might change their behaviour but not feel sufficiently rewarded for doing so to make this new behaviour a permanent feature of their style, and go back to old ways of doing things

Click here to read what is required to overcome these obstacles.

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