You’ve decided to do some management training with your people. The business case is clear and the necessary budget has been secured. If you don’t spend the money in the next couple of months it will disappear, so you sit down to make your choice.
You think that with stronger management skills you and your people will behave more effectively on an individual, team and organizational basis. This would be a fantastic business result. You search the internet for management training companies which can deliver business results… and to your surprise, everyone can. Every provider you look at shouts back at you about the “results” they create for their clients, like a flock of parrots that has learned to say just one word.
In fact, in the world of management development “results” has a range of meanings:
1. At the basic level, the “result” is that everyone who attended a day of training rated it highly on a feedback sheet – eg. as “very good” or “outstanding”. People had a good time, nobody tried to climb out of the windows.
2. The next type of “result” is that everybody learned something on the course. They learned what personality type they are, or that they annoy a colleague when they don’t turn on their out of office message. The link between the learning and the workplace is hazy, or based on firm promises to put an action plan in place one delegates get back to the their desks. Six months down the line, people are still annoying their colleagues by not turning on their out of office messages. Perhaps unexpectedly, much of the input on MBA courses falls into this category: interesting but not used.
3. Short-term behavioural change is the next category of “result”. Here, people adopt a new behaviour and stick to it for a while. For situations where longevity of application is not a factor, “results” in this area are useful.
4. Long-term behavioural change is the pinnacle of “business results”. This is rare, requiring all of the other three preceding “results” to be in place (no one will change their behaviour if the course designed to do this is making them want to climb out of the window). Along with these, any course operating at this level will create a deep understanding of management principles, such that they can be applied to any situation a manager faces. Managers take decisions with this new frame of reference in mind, and choose new, more effective behaviour now and in the long-term.
Next: the clues that show which of the four types of result above a provider can deliver.
Link: Read more at Mitchell Phoenix’ Blog
