The SWOT analysis HR can serve as a structured planning method to evaluate the HR Business Model. The results of this method are the basis of a stronger, more competitive Business Model for HR to attract high potentials and deploy the right people at the right place in the right time. An HR department looks to the world of today and the future opportunities and describes the desired situation. The environment in which HR operates, exits of four areas. These are market forces, industry forces, key trends, and macroeconomic forces. For example economic recession makes that more people apply for a job. An aging workforce makes that more people retire and a knowledge drain will occur.