With recruitment budgets slashed during the recession, companies were forced to look internally to source, develop and retain talent. This has led to an increased focus on employer brand.

Training and development is one of the central components to building an effective employer brand proposition that attracts and retains talented workers.

Our latest research of 400,000 workers at private sector organisations suggests companies are investing more in training and development. Employees report increased satisfaction with training and development offered and opportunities to further their career. 

Comparing 2011 figures with pre-recession figures from 2007, there are marked improvements in scores for training and development:

·         77% of employees are satisfied with training and development opportunities (67% in 2007)

·         73% of employees are satisfied with opportunities for career development (64% in 2007)

·         65% of employees are happy with their prospects for promotion (46% in 2007)

By focusing on improving the skills and capability of a workforce, companies will increase the engagement and motivation of staff. And ultimately this will also impact on business performance.