With jobseekers turning to Facebook, Twitter and LinkedIn to find work, how can HR make the most of social networking and unearth the talent? Verity Gough logs on to find out how best to harness the power of Web 2.0.
The changing face of recruitment
Softly, softly, catchy monkey
Building a campaign
As news of successful social media campaigns spread, the fervour for Recruitment 2.0 increases, but, warns Howlett, tried and trusted methods should not be neglected. "Social networking may be a low cost method but not necessarily a cost-effective method," she warns. "If you are a significant recruiter of new talent, then actually it is cost effective to invest in your own pipeline and get your direct recruits up – even at the lower end you are going to pay 10% per candidate that someone else finds for you but if you find them yourself, you pay nothing," she says.