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Recruitment: 2020 vision

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How will you recruit in 2020? According to a report the next 13 years will see the emergence of an entirely new business model.

Recruitment 2020: How recruitment is changing and why it matters is the first ever report to take an in-depth look at trends that will shape the future of all channels of the recruitment industry over the next 10 to 15 years.

It has been written by the think-tank Demos and co-supported by the REC’s Information Research Unit and The Guardian.

Five key trends are identified in the report as being the forces driving change within the industry. They are:


  • A competitive business environment fuelled by the ‘war on talent’

  • Regulation and legislation

  • A changing workforce

  • Changing social values

  • Technological change.



These trends, the report argues, will present challenges to old business models within the industry driven by new expectations on the part of both employers and jobseekers.

But it will be the continuing development of Web 2.0 and other new technologies that will result in a closing of the gap in between the two old models – of how recruitment into highly skilled and low skilled jobs are carried out.

Social challenges beyond the market are also explored in the report. Among the issues raised is the need for organisations to diversify their workforces.

Roger Tweedy, the REC’s director of research, said the report provided an excellent platform for the industry to decide how it would react and respond to these future trends.

“This is one of the most exciting and thorough pieces of research ever to be carried out within recruitment and I hope it will stimulate much debate as to how the industry and employers go about meeting the challenges it highlights,” he said.

“Its conclusions offer a tantalising challenge to all recruiters in the way they can harness the opportunities afforded by new technology and meet the changing expectations of businesses and candidates.”

Copies of the report can be downloaded free from the REC Industry Research Unit bookshop.

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