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Verity Gough

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Report reveals HR is pro social networking


HR professionals are finally embracing social networking to inform important business decisions, a new report has revealed.

The survey, conducted by Communications Management, a reputation management agency specialising in workplace issues, found that of the 250 HR decision makers surveyed, eight out of ten use social networking to some extent, while over a quarter have become aware of a supplier via the same route.

What's more, according to the figures, rather that this being a trend with younger HR teams, age plays little part in the reality of social network users with 59.1% of those over 45 listing ‘online’ as their most frequented media channel, compared to 57.9% of those under 45.

Trevor Merriden, director of workplace issues at Communications Management, says that the report is evidence that far from being considered as merely a time-wasting activity, social networking has become an important tool in the workplace.

“Our report shows the extent to which senior HR decision makers now use online social networks and this is more than just Facebook fun,” he said. “Social networking is being used to make real business decisions that affect the bottom line. This highlights the importance of having an effective and consistent online reputation.”

2 Responses

  1. In answer to your question
    The survey was conducted by Communication Management and according to the report, the study used a sample of 250 HR directors from various companies, the results were percentages of that figure. Hope this helps? If you want more information, you could contact Matthew Harrison on 01727 738551 or 01727 850761 or email [email protected].

  2. Report reveals HR is pro social networking
    Does the report cover how many companies are actively embracing social media as part of their online recruitment strategy?


    Web-Based-Recruitment….Online Recruitment Marketing Specialists
    Organisers of the UK’s First Social Media In Recruitment Conference:

    Tel: +44 (0) 1962 883754
    Email: [email protected]

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Verity Gough

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