Engaging employees is a vital area of business and a productive way of being able to raise the profit margin while lowering the staff turnover percentages.

This is done usually through external companies running staff surveys and benchmarking to see where your company ranks in engagement against a competitor, through having an external agency monitor these tasks you are able to give your employees the knowledge that their answers will be 100% confidential and this will in turn give confidence.

A company can engage their employees through a variety of different methods such as flexibility of working hours, recognition for work performance and an atmosphere that the employees feel comfortable within.

Innocent Drinks CEO, Richard Reed is a strong believer in having a working atmosphere that makes his employees feel comfortable, this is seen as his offices are designed to feel like you’re at home and he has no corporate dress code for his staff.

The office is very much a relaxed atmosphere and the reasoning behind the design is Richard’s belief that people will work harder and be more productive when they feel comfortable, he even confessed that one day a member of staff had turned up to work in a dressing gown.

But how can you measure this as ‘engagement’?

We measure our engagement by using Focus100, the ultimate global survey tool to help us fully understand our team’s motivation and engagement levels based on Maslow’s ‘Hierarchy of Needs’ to inspire high performance.

For the past year world-class performance Psychologists i2i and survey experts Scancapture have been working together exploring the complex psychoanalytical meaning behind employee engagement and how we can measure engagement and motivational levels using Maslow’s 1942 masterpiece on high performance. This imaginative initiative produces staggering results for us.

How do you measure yours?