UK Gold Medals galore in the Paralympics

But why do UK businesses forget the Purple Pound? £80 billion in the UK – Recruitment and Retention- Staff and Customers!

Training people at work about equality laws, and diversity issues is sometimes met with the retort that "it’s pink and fluffy" "pc gone mad" etc. etc. That was always nonsense in the light of legal, demographic and cultural considerations surrounding the subject. And the fact that most of us will have at least 4 or 5 of the 9 protected characteristics under the Equality Act. But what about the hard headed economic or business arguments for equality and diversity. Not pink and fluffy at all!

On our training courses we often develop the economic or business arguments for equality and diversity by looking at the pink £, the brown £, the grey £, the Polish £ etc. etc. All critical considerations in terms of recruiting AND retaining customers and staff. But a brilliant new guide from the government has at last spotlighted the PURPLE POUND! We have incorporated some of the key features in a QED free guide to all the rainbow coinage. We will be happy to send you a copy together with a profile of our Customer Care Equality and Diversity course programme. Just drop a line to [email protected]

The business guide from the government, referred to above, is aimed at making more firms aware of the £80 billion potential spending power of disabled people and encourage them to capitalise on the success of the London 2012 Games. It has been launched by the Minister for Disabled People.

Commonly referred to as the ‘purple pound’, the combined spending power of disabled people in the UK is £80 billion a year. There are now over 11 million disabled people in the UK today which is around 19% of the population. This equates to a lot of clout for the purple pound. Many UK businesses are unaware of this potential market.

And what better time as the government say – at the start of the Paralympics – to realise the contribution that disabled people are making in all walks of life. The guide has been developed by the Department for Business Innovation and Skills in conjunction with the Employers’ Forum on Disability and the Department for Work and Pensions.

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