Rachel has helped to drive the DMA’s transformation from an ordinary trade association to a vibrant, facilitatory industry community over the last ten years – widening its relevance and appeal far beyond its traditional heartland and working closely with many of the UK’s biggest and most forward-thinking agencies, brands, suppliers and press to promote a true one-to-one-to-millions marketing approach. She is responsible for leading the DMA’s key industry initiatives – including the flagship annual DMA Awards, the micro-upskilling initiative, the Campaign for great British copywriting and Responsible marketing campaign – as well as being a strong supporter of diversity, ethics, inclusion, and regular upskilling across the marketing industry.