It all started in 1997 with the world’s first company “passion statement”; 74 words that described what we were most passionate about. Three of those words, “Making A Difference” (M.A.D.), resulted in an amazing phenomenological research project involving eight people in conducting over 4000 hours of interviews, filming and desk research to answer the question;
“What is the simplest way of explaining the success process that people naturally use when making a difference?”
After a year we realised we had a problem: there was no “process” to be found!
At the simplest level we found seven key success principles that were being naturally applied by people when making any sort of difference. After a further two months, we figured out the relationship between these key principles and realised we had discovered a framework; a holistic systems approach to making a difference. However, we did not yet fully comprehend the universal applicability and powerful results that could be achieved through applying what became known as the Go MAD Framework.
The first book, Go MAD – The Art of Making A Difference, was written in 1999 as we started to deliver management and leadership development programmes. A year later, the second book, Go MAD About Coaching, was written in response to a global insurance company adopting the methodology as a problem solving and coaching model. This lead to the Go MAD Framework being used worldwide in over 40 countries, and still we did not truly appreciate the impact and business results that could be achieved through the embedding of our, by now, critically acclaimed methodology.
In 2003, Andy Gilbert was asked a question during an interview about the widest possible use of Go MAD and he replied that it could be used as a “shared thinking system” across an organisation in much the same way that organisations desired a shared I.T. system to create a common platform and achieve greater efficiency. At last we were getting close to realising what the potential of the Go MAD Framework was! Results are a consequence of actions taken which, in turn, are a consequence of the quality of people’s thinking.
The next 5 years saw the achievement of many milestones, including some incredible client results through embedding Go MAD Thinking as a cornerstone of organisational change and business improvement programmes.
The team grew and the research and development continued, with a constant stream of Go MAD publications (over 10 further books and 200 audio/video programmes) relating to the many applications where the Go MAD Thinking System was now being applied with great impact in increasingly large organisations around the world.
To be continued…….