Graham Massey is co-founder and Business Head of The House, a brand agency that exists to make business and brand a force for good. His passion is getting to heart of organisations to create values-led cultures that are deeply rooted in purpose.

The House helps businesses unlock their potential by defining and communicating the core purpose that drives everything they do. Graham works with senior business leaders to identify and instil the values and behaviours that bring purpose to life, build trust and drive outperformance.

In doing so, he draws on his past business experience as MD of a listed leisure operator, two decades of agency experience with The House and years of training with the Barrett Values Centre, for which he is an accredited practitioner.

Graham will be speaking on the subject of purposeful business and how purpose has shaped the strategic growth of The House. Ten years ago, The House transformed its own business by putting purpose at its heart. Today, it is an award-winning agency full of committed people who believe in the positive power of business and brand.