James Hall is the Founder and CEO at Genfour, the robotic process automation (RPA) and AI delivery specialist. James is passionate about supporting organisations in their quest for efficiency through the implementation of RPA solutions, or the Automated Office. Over the last 20 years, James has developed extensive experience in B2B services outsourcing. He has worked with a number of global companies, working first with Accenture, then Exult/Hewitt, IBM and most recently with Capita. His primary focus has been to lead large, complex business process outsourcing arrangements across both the public and private sectors.

Throughout his career, James has worked for several global clients, including BP, Akzo Nobel, HSBC, Barclays, UBS, Avon, Philips, Volvo and Proctor and Gamble. James has worked internationally in East and West Europe, USA and Asia Pacific. He led the successful IT and applications deal with Siam Cement in Thailand, the first of its kind in Asia Pacific, and was instrumental in establishing Accenture’s outsourcing business in Australia.

James founded Genfour in 2012. He was driven by a strong belief that back office processes could be more effectively operated utilising new automation approaches. Genfour has since grown rapidly and now provides a number of large organisations with full life cycle solutions to help them evaluate, implement, maintain and operate RPA using the Genfour Autonomic Platform (GAP).

James holds a MEng in Chemical Engineering from Imperial College, London, and an MBA from London Business School.