Nadya is co-founder of Utopia, a culture change business that creates more purposeful, inclusive and entrepreneurial cultures for clients. Their top-to-bottom, boardroom to factory floor approach has clinched household names including Coca-Cola European Partners, Google, Schneider Electric, Spotify, and Universal Music.

She also co-founded The Great British Diversity Experiment, a diversity initiative for those trying to break into the communications industry; and The So White Project, an initiative to reverse the lack of diversity in commercial photography. She co-founded Culture Social, which focuses on accelerating culture change and creative thinking. Nadya is also chair of diversity community for not-for-profit digital industry body BIMA, and is on the board of the London Philharmonic Orchestra. 

Prior to Utopia , Nadya was managing director at Lost Boys and Sunshine, an entertainment business. She was also at digital agency Dare for shy of a decade, holding down roles ranging from account director to chief innovation officer.