James Brook and Dr Paul Brewerton are joint founders and managing directors of the Strengths Partnership Ltd and co-authors of Optimize Your Strengths (Wiley, 2016).
Strengths Partnership was the first company in Europe to pioneer a strengths-based approached to assessment, which explores what motivates staff as well as where their talents lie, as opposed to purely a competency based-approach. James and Paul actually found that their own strengths complement each other and have led their own company to success, celebrating its 10th anniversary this year.
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How to build a coaching culture
Part one: Coaching for success
Part two: What’s the story?
Part three: Coaching as a ritual