As digital technology continues to engrain itself in our day to day lives, we’ve been increasingly looking at how we can reach our candidates through these new channels.
- CVs – Some tech savvy job seekers incorporate a QR code in their CV, taking you to their website, LinkedIn profile or even a video resume. If scanning the code takes you to a well though-out site optimised for mobile browsing, you’ll know you have a candidate who is keeping up-to-date with technology.
- Graduate Recruitment: 53% of people scanning QR codes are aged 18 to 34, making them ideal for recruiting graduates. Using a QR code in your recruitment process will show that your company is moving with the times and isn’t afraid to try new ideas – something many talented graduates will appreciate.
- Networking – If networking is key to recruitment, quick response codes could be invaluable in making contact with talented candidates. Think business cards are out of date? Put a QR code embedded with your contact details on your card.
- Career fairs & Conferences: If you’re recruiting, a QR code on your marketing materials could take job seekers to the ‘apply online’ section of your website.
- Analysis: QR codes are trackable, giving you access to new set of data and ability to gauge the response to your recruitment campaign.
What do you think? In your experience is there a place for QR Codes in recruitment? I’d be interested to hear your thoughts.