The number of candidate recruiting channels available to recruiters has exploded with the advent of social media, such as LinkedIn and Facebook. But are these new recruiting channels delivering the same quality of candidates as traditional methods such as job boards, job fairs and campus recruiting?

Here at Software Advice, with the help of iCIMS, PCRecruiter and Jobvite, conducted a survey to answer these questions. What did we find? Social seems here to stay.

Current Use of Recruiting Channels

97 percent of participating recruiters said they have used employee referrals to source new hires in 2013. Traditional job boards and company careers pages came in at number two and three respectively. Social media was a close fourth, with 80 percent of recruiters saying they have used these channels to source hires.

Channels Delivering the Highest Volume of Candidates The channel delivering the most candidates into recruiters’ inboxes was still traditional job boards, while employee referrals came in second. Social media came in at a strong third.

Channels Delivering the Highest Quality of Candidates

While traditional job boards delivered the highest volume of candidates for recruiters, employee referrals still deliver (by far) the best candidates for open positions. However, more respondents said social media delivered higher quality candidates than traditional job boards.

Projected Use and Budget for Each Channel in 2013

Although  traditional job boards, employee referrals and company careers pages were the top three most used channels, recruiters plan to invest more in social media in 2013.

The data would seem to support the hypothesis that social media recruiting is only going to increase in the coming years, but only time will tell. What do you think? Do these results reflect your company’s recruiting experience? Please leave a comment below and keep the discussion going.

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